Sprite is launching their new summer campaign which has hip-hop lyrics printed on limited edition soda cans. They have chosen “inspirational” lyrics from artists such as Drake, Nas, Notorious B.I.G. and Rakim.
The original “Obey Your Verse” (we see what you did there, Sprite), which will run the entire summer 2015, includes 16 designs. In their press release Sprite said that they chose the artists “based on their reputation for being true to themselves through their music and advancing the culture.”
Songs chosen for the campaign include:
- Drake’s “0 to 100”, “Over”, “Started From the Bottom” and “Tuscan Leather”.
- Nas’ “If I Ruled the World”, “It Ain’t Hard to Tell”, “My Generation”, “The World is Yours” and “Trust”.
- Rakim’s “Follow the Leader”, “Microphone Fiend”, “Paid in Full” and “Waiting for the World to End”.
- Notorious B.I.G.’s “One More Chance”.
Nas, who has partnered with Sprite for many years, commented in the press release: “Legacy means everything to me. When I wrote these lyrics, I never imagined my fans would someday have the opportunity to enjoy a can of Sprite and experience my art in a totally original way,”
The lyrical labels will be printed on both single cans and 20-ounce bottles; so watch out for your chance to get a hand on one of these limited edition beverage!