Facebook has announced that they will be making 5 big changes to the decade-old social media platform, and they all involve your profile!
- The option to pin Featured Photos to the top of the profile
- Temporary profile pics
- Easier visibility controls for About info, including a new 100 character Bio field
- A mobile-centric design with centered profile photos plus big sections for photos and friends
- The ability to use a 7-second looping video as your profile pic.
These new features are already being introduced and tested by some lucky users; and for once I must admit I’m not cringing at Facebook’s proposed design changes.
My usual reaction to any alteration in my Facebook experience is anger and frustration, but for once I am actually looking forward to seeing my profile change.
The decision to introduce these features is evidently to compete with other social media platforms that are quickly gaining on Facebook. Twitter has recently introduced auto-play videos, and the latest Snapchat update included animated selfie lenses and allows you to have a profile GIF.
Facebook recognizes that while users may be flocking to Twitter, Snapchat and Instagram there is one thing that they lack in comparison: The extensive profile. Thus this is where they have chosen to focus their energies in order to keep you drawn in.
There is one other, more surreptitious reasoning behind Facebook making your biographical info more prominent. By putting this information front and center they expect people to be encouraged to keep it more up-to-date, which greatly impacts their ability to advertise to you. You can guarantee that this information will be used to fine-tune targeted advertising.
My favorite new feature to be announced in the profile videos. You will be able to tap the profile picture to select to upload a video, a which point you can record up to 7-seconds, with sound. The video will play on an endless loop without sound (unless clicked). You will then select a cover photo that will be used as a thumbnail elsewhere on the website.
This is probably the change with the least impact on the way users actually interact with the site, but my guess is that out of the list of 5 you are also the most excited to film your very own profile video.
With Halloween right around the corner I am anticipating some really creative videos!