Clothing brand Forever 21 found themselves back peddling through a sea of outrage after news that they were selling a t-shirt with a slogan that appeared to promote rape culture.
The shirt on trial is a men’s tee inscribed with the words “Don’t say maybe if you want to say no.”
Every time an incident like this occurs – as this is far from the first time a brand has released a garment bearing offensive text – all those familiar questions come circling back: Who approved this? Who thought this was funny? Why didn’t a single person involved in the design process question the rapey undertones of this slogan?
Well, we may never know the answer to these questions, nor will we ever know what the designers were actually trying to say with their creepy text.
— Alyssa (@Aly_Cohen) March 14, 2016
— liam @ FAREWELL (@tf2chainz) February 12, 2016
— Erin (@E_Zaran) March 14, 2016
Thankfully, after receiving a barrage of angry tweets the brand decided to pull the t-shirt from their website. They also released the following statement:
“Forever 21 strives to exemplify the highest ethical standards and takes feedback and product concerns very seriously. With regards to the t-shirt in question, upon receiving feedback from our customers, we took immediate action to have it removed from our website. We sincerely apologize to anyone who was offended by the product.”
Maybe next time they will think to question a focus group about potential anti-consent propaganda before putting it up for sale.