In a recent interview with Variety, AMC Entertainment CEO Adam Aron said that he’s open to the idea of allowing moviegoers to use their cellphones during show time at some of the company’s theaters.
“When you tell a 22-year-old to turn off the phone, don’t ruin the movie — they hear please cut off your left arm above the elbow,” Aron told the publication. “You can’t tell a 22-year-old to turn off their cellphone. That’s not how they live their life.”
Unsurprisingly, the idea has drawn a lot of criticism from Aron’s potential customers. It seems that the public is much less forgiving of texting during movies than the CEO anticipated.
— Tamara Davis (@warriors_mom) April 14, 2016
I guess Aron had not heard the story of the man charged with second-degree murder in 2014 after he killed a fellow moviegoer for texting during the show.
@CEOAdam I am a millennial and will never visit an AMC again if you allow texting. Would ruin the one thing theaters have left — ambience!
— Craig (@cromas) April 14, 2016
Many millennials were insulted by the insinuation that as a collective they are unable to resist the urge to check their phones for a brief 2-hour period.
@AMCTheatres Don't feed that monster. If you make policy allowing texting in ANY theater, I'll never visit an AMC again, and I go often.
— Jay F. (@TheAbsoluteJay) April 14, 2016
Needless to say, after the onslaught of criticism and vows to never visit another AMC theater again, the company backtracked on their idea, releasing the following statement:
“It has been reported that AMC is in the earliest stage of exploring an option of someday having a very limited number of texting-friendly auditoriums.However, given that so many of today’s moviegoers are passionate about preserving the purity of watching movies undisturbed in our theatres, there is no specific timeframe as to when we might introduce such a test, if ever.
“While we recognize that there is a growing population that is continuously connected to their phones, above all we also remain extremely sensitive that the overwhelming majority of our current audience does not want texting to disrupt their experience. We would only introduce a concept like this when we are totally confident that we can fully satisfy the desires of our current guests.”
At last, some common sense!